Editorial campaigns and authority publications for businesses that want to be seen, trusted and chosen.
Editorial, not advertising

Editorial campaigns and authority publications for businesses that want to be chosen.

We help businesses get seen, trusted and remembered through editorial content — not banner ads, boosted posts or one-off promotions that vanish.

Start with a Short-Term Campaign Compare the Routes

Spotlight currently means UK local editions — towns, cities and counties. Niche is a multi-country model for English-speaking markets including the UK, US, Canada and Australia.

Choose the right route

Pick the route that fits what you need now.

Some businesses need a focused campaign. Others want long-term category authority. The goal is the same: be seen in a way readers trust.

Short-Term Campaigns

Editorial Activations are focused campaigns built around a launch, offer, event, competition, booking push or local story.

View Activations

Spotlight UK

Weekly local editions for UK towns, cities and counties where one partner per category becomes the familiar name.

Explore Spotlight

Niche

Category-led publications built with non-competing partners across English-speaking markets including the UK, US, Canada and Australia.

Explore Niche
Proof, not theory

We already publish live UK editions.

Spotlight is not just an idea. Our team already runs live UK local editions, with more preview editions prepared for future launches. Figures below are correct as of Spring 2026.

Peterborough Spotlight

Editions40+
Subscribers1,700+
Facebook followers2,500+
Growth~100/month

Cambridgeshire Spotlight

Editions36+
Subscribers750+
Facebook followers2,500+
Growth~100/month

Norfolk Spotlight

StatusNewly launched
Subscribers253+
Facebook followers750+
Growth100+/month
How it works together

Short-term attention proves the model. Long-term presence builds memory.

Many businesses start with an Activation because it is the easiest way to experience the editorial format. If the fit is right, they can move into Spotlight or Niche for ongoing authority.

Campaigns, Spotlight and Niche all use editorial content.

The difference is not whether it looks editorial. It all does. The difference is whether you need a short campaign, a UK local authority position or a multi-country niche publication.

Niche examples

Built around category and audience — not fixed titles.

We have demo editions across multiple categories and regions, and can prepare new ones where helpful.

Property & Real Estate

Home buying, selling, renting, investing, moving and local property services.

Finance & Wealth

Money, planning, mortgages, pensions, investing, tax and protection.

Health & Medical

Private health, dental, wellness, fitness, recovery and specialist care.

Business & Services

Professional services, recruitment, coaching, software, operations and B2B.

Home & Trades

Renovation, trades, energy, interiors, gardens, moving and maintenance.

Travel, Pets & Lifestyle

Holiday destinations, hospitality, local venues, pet care and leisure niches.

Start the right conversation

Send people to the page that matches their need.

Short campaign, UK local authority, or niche category publication — the site now supports all three.

Start with ActivationsSpotlight UKNiche